Before the Confederation Construction launched its new official identity as Embuild, my agency was invited to explore different strategic and visual directions for the organisation’s rebranding. The name I worked on was Abild, and the project presented here is the design proposal I developed around that concept.

Although the final identity selected by the client was a different proposal, I believe this exploration remains a meaningful and relevant piece of work. It reflects how the future of the construction sector could be expressed visually: a modern, collaborative and forward-thinking federation embracing innovation, sustainability and digital transformation.

Design clarity, conceptual strength and the translation of the organisation’s evolving mission were the core intentions behind my work.